Apache server performance can be improved by adding additional hardware resources such as RAM, faster CPU etc.. But, most of the time, the same result can be achieved by custom configuration of the server. This article looks into getting maximum performance out of Apache with the existing hardware resources, specifically on the Linux systems. Of course, it is assumed that there is enough hardware resources, especially enough RAM that the server isn't swapping frequently. First two sections look into various Compile-Time and Run-Time configuration options. Run-Time section assumes that Apache is compiled with prefork MPM. HTTP compression and caching is discussed next. Finally, using separate servers for serving static and dynamic contents are being discussed. Basic knowledge of compiling and configuring Apache, and Linux are assumed.